Valerio Urbani
Visual Designer
Brand · UI · Code
2026
8+Years experience
100%Real projects

Hello.

I'm Valerio Urbani.

Visual identity, UI and frontend — from concept to outcome in one thread.

[ systematic_process ]

Method

01 —

Directional Analysis

Identifying the core problem. Analyzing context and goals to define an inevitable direction before moving a single pixel.

02 —

Visual Systems

Translating strategy into visual language. Exploring shapes and typography to give the project a unique voice.

03 —

Technical Build

Designing the ecosystem: brand books or interfaces, every element is part of a scalable system.

04 —

Market Validation

Fine-tuning details. Validating performance and consistency across every touchpoint to ensure a market-ready output.

Quick proof

Key numbers that quickly show experience and impact.

6+

Years of experience

50+

Real projects

10+

Brands supported

About me_

"Design is not how it looks, but how it works. I combine the precision of architecture with the fluidity of the web."

/ Education

NID - Nuovo Istituto Design

Bachelor's degree, Graphic Design

Jun 2017 – Jul 2020

Liceo Artistico B. di Betto

Graduation, Architecture and Environment

Sep 2012 – Jun 2017

Courses on AI design tools: Midjourney, ChatGPT, Claude, Stable Diffusion, Adobe Firefly.

Years of experience

0

in brand identity, packaging design, prototyping and frontend development.

/ Career

Drive Agency

Current

Visual Designer

Dec 2024 – Present · 1 yr 3 mos · On-site

Design and development of visual identities, digital content and graphic materials for multiple channels. Brand identity, digital & web design, content and packaging design, with optimization through AI tools.

Drive Agency

Graphic Designer & AI Consultant

Jan 2022 – Dec 2024 · 3 yrs · Perugia, Italy

Graphic design and use of AI to optimize creative processes. Brand identity, UX/UI, content for social and e-commerce, integration of DALL·E, MidJourney, Stable Diffusion and ChatGPT.

I collaborate remotely with other companies on design and creative consulting projects.

Toolchain

Tools I use_

Advanced tools for millimetric precision and digital performance.

React
Tailwind
TypeScript
Figma
Next.js
Framer
React
Tailwind
TypeScript
Figma
Next.js
Framer
Photoshop
Illustrator
InDesign
After Effects
Blender
GPT-4
Photoshop
Illustrator
InDesign
After Effects
Blender
GPT-4

Myportfoliodoesn'thoststyleexercises.Everypixelyouseehasbeenvalidatedbyrealbrands,testedonmarketplacesandsuccessfullylaunchedinthephysicalordigitalworld.Thisismyproofofauthenticity.

Recognition

Contest Winner2020

Rights in Design: "Better to light a candle"

Winner of the creative contest by Amnesty International Italy in collaboration with Worth Wearing. The design was selected to represent the foundation's values through sustainable design, turning an activism message into a real product.

View Product

Services in focus

Brand Identity

Consistent visual systems that make the brand recognizable.

UI/UX Design

Clear, performant interfaces that improve experience and conversion.

Frontend Development

Modern, fast implementation ready to scale with the project.

Do you have a real project to launch?

Share goals, timing, and context: I will reply with a concrete proposal.

Get in touch